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Marketing Basics

Marketing Basics

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Description

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and the big picture is revealed when it fits. You will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide you with the basic knowledge and allow you to build and grow your business. Marketing has changed a lot recently, and having a new perspective will give you the needed information to assist in your marketing decisions. No matter your product or service, your business will benefit from a better understanding of marketing.

Course Curriculum

  • Introduction
    • Course Objectives ..
  • Module 1
    • What is Marketing? ..
    • What is a Market? ..
    • Marketing is Not Selling ..
    • Understanding Customer Needs ..
    • Defining Your Product or Service ..
    • Knowledge Check ..
  • Module 2
    • Common Marketing Types (I) ..
    • Direct Marketing ..
    • Active Marketing ..
    • Incoming Marketing ..
    • Outgoing Marketing ..
    • Knowledge Check ..
  • Module 3
    • Common Marketing Types (II) ..
    • Guerrilla Marketing ..
    • B2B Marketing ..
    • B2C Marketing ..
    • Promotional Marketing ..
    • Knowledge Check ..
  • Module 4
    • The Marketing Mix ..
    • Product ..
    • Price ..
    • Promotion ..
    • Place ..
    • Knowledge Check ..
  • Module 5
    • Communicating the Right Way ..
    • The Marketing Pitch ..
    • Sell Value, Not the Price ..
    • Fun and Entertaining is Powerful ..
    • Choosing the Right Media ..
    • Knowledge Check ..
  • Module 6
    • Customer Communications ..
    • Give Your Customers a Voice ..
    • It’s Not About You, It’s About Them ..
    • Every Interaction Counts ..
    • Answer Questions Honestly ..
    • Knowledge Check ..
  • Module 7
    • Marketing Goals ..
    • Brand Switching ..
    • Repeat Purchases ..
    • Brand Loyalty ..
    • Inform and Educate ..
    • Knowledge Check ..
  • Module 8
    • The Marketing Funnel ..
    • Awareness ..
    • Interest ..
    • Desire ..
    • Action ..
    • Knowledge Check ..
  • Module 9
    • Marketing Mistakes (I) ..
    • Not Taking Social Media Seriously ..
    • Not Having a USP ..
    • Cross Cultural and International Translations ..
    • Not Building a Relationship ..
    • Knowledge Check ..
  • Module 10
    • Marketing Mistakes (II) ..
    • Not Having a Plan ..
    • Aiming at Everyone ..
    • Not Tracking Metrics ..
    • Not Listening to Your Customers ..
    • Knowledge Check ..
  • Assessment
    • Post-Test ..